The Unplug Podcast
From 17 Subscribers to 600+ and 1M+ Views
How I took over editing and rebuilt their content system, visual identity, and short form strategy through structure and consistency.
The Unplug Podcast
From 17 Subscribers to 500+ and 1M+ Views
How I took over editing and rebuilt their content system, visual identity, and short form strategy through structure and consistency.
Overview
When I joined The Unplug Podcast, the conversations were strong but the execution was weak.
The editing lacked pacing.
Clips had no clear hook or story.
Uploads were inconsistent.
There was no defined visual identity across platforms.
1,300,000+
700+
600+
The Challenge
Poor editing quality
No consistent uploads
Clips lacked story and flow
No defined brand style
Before I stepped in, The Unplug Podcast had potential
but wasn’t getting traction
The Solution
I rebuilt their editing system from the ground up, every clip became a story, every thumbnail had purpose, and every upload followed a consistent brand identity.
Introduced story-driven editing
with hooks and pacing
The Results
After improving the editing, storytelling, and brand identity, The Unplug Podcast became a recognisable name across platforms.
17 → 600+ YouTube Subscribers
700+ Reels Edited
1,300,000+ Total Views Across Platforms
2 Reels Posted Daily
TikTok:
YouTube:
Want Results Like This?
If your conversations are strong but your content is underperforming, the issue is usually execution.
Let’s improve the system behind your content.
Designed new branded captions
and templates
Created consistent posting
schedule (2 reels daily)
Added thumbnail and branding strategy for YouTube
The podcast became consistent, recognisable, and positioned for continued growth.